95 total posts in Digital Marketing
July 24, 2017
[Infographic] Setting Up a PPC Campaign
With its ability to create interactions that are focused, immediate, and responsive, a PPC campaign is a valuable tool for getting your brand’s message in…
July 24, 2017
Here’s How Call Tracking Works
When digital advertising first took hold, most advertising campaigns were great at tracking conversions that originated with a click, but fell short when conversions came…
July 24, 2017
[Video] What is Phone Tracking?
We’ve been getting a lot of questions from clients about what is phone tracking and why is it important. Simply put, phone tracking allows you…
July 24, 2017
[Infographic] How to Market to Millennials
Starting in 2017, Millennials (aged 18-34) will spend more than $200 billion annually. Projected forward that means Millennials will spend $10 trillion in their lifetimes.…
June 19, 2017
What is Programmatic Advertising?
Recently, you’ve probably heard a lot about something called programmatic advertising. And if you’ve been afraid to ask what that term refers to, then you’ve…