95 total posts in Digital Marketing
February 28, 2019
Facebook Live Planning & Producing Made Easy (2019 Update)
What You Need to Know to Make Your Facebook LIVE Event a Success Facebook LIVE video made a HUGE impact in 2018 and we sure…
January 23, 2019
In-Market and Custom Intent Audiences: How to Find and Target Prospects
By now, you’ve likely heard of “in-market audiences.” First released in 2014, Google says it is an effective way to “reach potential customers while they’re…
November 8, 2018
Website Optimization: The Pareto Principle & the 2-10-2 Rule
If you could get a strategic filter to pinpoint which webpages can be optimized to maximize your lead generation and revenue, wouldn’t you want that?…
October 25, 2018
How Digital Marketing Supports Event Marketing in Higher Education
Do you think that you can be doing more with your event marketing efforts when it comes to undergraduate recruitment? You’re not alone. Often, those…
October 17, 2018
How Google’s New YMYL Quality Guidelines Impact Search Visibility
Does Google have the power to know exactly what is important in a person’s life? According to a new algorithm release, they just might have…
September 6, 2018
[Video] What is Programmatic Advertising?
Total U.S. digital ad spend reached a record-setting $88 billion in 2017, according to the IAB Internet Advertising Revenue Report prepared by PwC US. That’s…
![[Video] What is Programmatic Advertising?](https://www.vontweb.com/wp-content/uploads/2018/09/What_is_Programmatic_feature_photo_copy-600x340.jpg)
July 12, 2018
Why You Shouldn’t Focus on Keyword Rank Tracking Anymore
At VONT, we like to say that in the digital world, the only constant is change, and nowhere is that more evident than in SEO.…
July 5, 2018
Mobile: The Biggest Tech Change Facing Higher Education Marketing
NOTE: This is another in a series of posts dedicated to digital marketing for higher education. There’s a sea of change happening in the digital…
July 5, 2018
PPC for Higher Education
NOTE: This is another in a series of posts dedicated to online marketing strategies for higher education. The secret of change is to focus all…
July 5, 2018
The Power of CRO and PPC for Higher Education
If you’ve ever wondered about the power of Conversion Rate Optimization (CRO) and Pay-Per-Click (PPC) for higher education have we got a story for you.…
