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July 5, 2018
[Infographic] SEO for Higher Education
The latest criteria for great SEO necessitates that your content not only match the user’s query, but demonstrates engagement with your audience and receives social…
July 5, 2018
International Student Recruiting: Should it be in English?
If international student recruiting is important to your institution’s student recruitment strategy, digital marketing should be a part of your overall effort. One of the…
July 5, 2018
Mobile: The Biggest Tech Change Facing Higher Education Marketing
NOTE: This is another in a series of posts dedicated to digital marketing for higher education. There’s a sea of change happening in the digital…
July 5, 2018
Online Degree Program Website Pages: Centralize or Not?
Are you struggling with poor organic search rankings for your online degree programs? The culprit could be your online degree website location. When adding online…
July 5, 2018
PPC for Higher Education
NOTE: This is another in a series of posts dedicated to online marketing strategies for higher education. The secret of change is to focus all…
July 5, 2018
Higher Education Online Program Management: Outsourced or In-House?
If you’ve been outsourcing your online program management, you may be wondering whether it’s time to bring it back in-house. You’re not alone. Colleges and…
July 5, 2018
The Power of CRO and PPC for Higher Education
If you’ve ever wondered about the power of Conversion Rate Optimization (CRO) and Pay-Per-Click (PPC) for higher education have we got a story for you.…
July 5, 2018
[Video] Using Digital Marketing to Improve Higher Education Yield
Digital marketing tactics can be used for lead nurturing in a variety of industries. One such area is higher education where digital marketing can be…
July 3, 2018
Three Steps to Improve Student Recruitment
Today’s colleges and universities face more competition than ever in their student recruitment and enrollment efforts. Now that the vast majority of 17- and 18-year-olds…
July 3, 2018
How to Improve Higher Education Student Yield
It’s that time of year. Acceptance letters, and the offers they hold, have either been accepted or politely declined, and higher education institutions everywhere know…