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August 26, 2021
Mastering the Higher Education Enrollment Funnel (Part 3): Yield Nurturing
There’s absolutely no doubt that every stage of the enrollment marketing funnel is important, and you’ve got to be strategic about how you address each…
April 6, 2021
How iOS14 Will Affect Social Media Ad Campaigns
What the iOS14 Update Means for Your Facebook Campaigns If you’re currently running ads on Facebook and Instagram, get ready because changes are coming! Apple’s…
March 25, 2021
Building Search Engine Authority with a Content Hub [Mainely Tubs Case Study]
In today’s fast paced world with competing brands coming at consumers from all angles – think social media ads, public relations stunts, influencer marketing, and…
February 5, 2021
An Ecommerce Usability Case Study: Checksforless.com
Checks For Less (CFL) is a family-owned Maine business that has grown into one of the country’s largest printers of custom business checks. Like a…
December 14, 2020
The Down Low on Spotify’s New Self-Service Advertising Platform
With each passing year, along with the rest of the world, advertising needs and capabilities shift to adapt to an ever-changing and increasingly interconnected world.…
November 12, 2020
Are You Over-Advertising? How to Tell and Why it Matters
As a Content Marketing Strategist, my clients often ask how many times a week they should post on social media. “As often as you can!” is…
October 27, 2020
The Silence is Deafening: Define Your Brand or Others Will Do it for You
This article is a cross-post from our multiplatform branding agency, Ethos. You know who you are, and what your brand represents. You’ve spent years dreaming it,…
April 2, 2020
What COVID-19 Means for Digital Advertising in the Short Term
The COVID-19 pandemic is changing up how marketers and consumers engage with brands. Digital advertising has taken a big hit as many companies immediately pulled…
March 27, 2020
7 Tips for Brands During COVID-19
In an effort to quickly share important information surrounding marketing during the COVID-19 epidemic, this article is a cross-post from our multiplatform branding agency, Ethos.…
March 5, 2020
How to Avoid the 6 Common Website Redesign Mistakes Companies Make
So, you’re thinking about redesigning your company website – great! Websites can be one of the most powerful marketing tools for an organization. Crafting an…