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March 11, 2019
When Facebook Goes All in on Privacy, What Does it Mean for Marketers?
Last Wednesday everyone’s favorite Facebook villain, Mark Zuckerberg, announced a new focus for the company – privacy. The announcement comes on the heels of Cambridge Analytica and #DeleteFacebook, among…
February 28, 2019
Facebook Live Planning & Producing Made Easy (2019 Update)
What You Need to Know to Make Your Facebook LIVE Event a Success Facebook LIVE video made a HUGE impact in 2018 and we sure…
February 28, 2019
[Video] Facebook LIVE Made Easy
At this point, you’ve no doubt heard about Facebook LIVE. Not only is it a great way for a brand to connect with its audience,…
February 12, 2018
How to Use Social Media and Be HIPAA Compliant
Healthcare Strategist and Senior Account Executive Kim Laramy has been with Ethos and VONT since 2005. Her expertise in healthcare marketing began while “in house”…
October 26, 2017
Facebook Advertising Update: Fighting Discriminatory Ads
If you’ve set up a new Facebook advertising campaign recently, you may have noticed some small but impactful changes to your targeting capabilities. In mid-September, Facebook…
September 14, 2017
How to Use Internet Images Legally
Did you know blog articles with images get 94% more total views than those without? With such a simple way to get impressive results, using…
July 24, 2017
Social Media in Inbound Marketing: Laying the Groundwork
Part one of a two-part interview by Ethos Marketing’s public relations associate and writer Betta Sothart with content marketing specialist Hannah Richards. In the last…
July 24, 2017
Social Media Marketing: Building a Strategy
To be effective in social media marketing you have to do much more than simply create profiles and start posting to them. Every tweet, post, reply,…
July 24, 2017
8 Tips for Creating High Quality Content on Facebook
Facebook’s News Feed is competitive and getting more so each day. With the advent of smartphones, the ease in which content could be shared increased…
July 24, 2017
The Power of Influencer Marketing
Have you ever wondered about the power behind an influencer’s social platform? VONT’s partner company Ethos knows all about it. They created an influencer-marketing program…