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September 28, 2022
Enrollment Marketing Best Practices for Landing Pages
In our digitally connected age, the power of creating a web presence has been majorly amplified. For any higher education institution, bringing your school to…
August 24, 2022
LinkedIn Message Ads: What They Are and Why You Need Them
In today’s world, there’s no shortage of social media platforms available for your brand’s use. The people who hang out on these platforms have unified…
January 28, 2022
Our Thoughts on Digital Marketing for Higher Education in 2022
2022 is officially here! It’s safe to say that the past year has brought truly significant changes in the way we work and live, and…
December 17, 2021
Ethos|VONT’s 2022 Marketing Trend Predictions
2021…man, it’s been quite the year. From COVID to quarantine to vaccines, to the first-ever pandemic era Olympics, social unrest across the world, Kravis, #FreeBritney,…
July 28, 2021
Why Marketing Must Be a Part of Your Recruitment Strategy
Gearing up for a recruitment campaign requires a lot of planning and can be a stressful undertaking. Between creating and managing job postings, and screening…
June 29, 2021
Mastering the Higher Ed Enrollment Funnel (Part 2): How to Engage Your Prospective Students
So, you’ve developed your program’s core messages, you’ve got your digital ad and social campaigns running, and you’re tightening your SEO strategy, among other things.…
January 23, 2019
In-Market and Custom Intent Audiences: How to Find and Target Prospects
By now, you’ve likely heard of “in-market audiences.” First released in 2014, Google says it is an effective way to “reach potential customers while they’re…
