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December 23, 2022
Digital Marketing Trends in Higher Education for 2023
January 2023 is here. The decorations have been put away. The temperatures are low (at least here in Maine). Resolutions have been made, and hopefully…
October 5, 2022
How to Write SEO Content for Prospective Students
Oftentimes as higher ed marketers, we focus on creating the content that we want our prospective students to read, instead of asking ourselves, what do…
January 28, 2022
Our Thoughts on Digital Marketing for Higher Education in 2022
2022 is officially here! It’s safe to say that the past year has brought truly significant changes in the way we work and live, and…
June 29, 2021
Mastering the Higher Ed Enrollment Funnel (Part 2): How to Engage Your Prospective Students
So, you’ve developed your program’s core messages, you’ve got your digital ad and social campaigns running, and you’re tightening your SEO strategy, among other things.…