We’ve been getting a lot of questions from clients about what is phone tracking and why is it important. Simply put, phone tracking allows you to track phone calls that come in off of your website or through your digital marketing.
Why is phone tracking important? Usually the performance of campaigns are based on what is called ‘conversions’, which refer to leads or e-commerce sales generated. If you measure the performance of a digital marketing campaign based on how many leads are generated, but don’t measure how many phone calls are generated, then you are missing a big part of your evaluation.
In this short video, VONT president, Tom Gale, talks about what you can accomplish with phone tracking. Check it out.
And if you’d like to read more on phone call tracking, check out our post on The Importance of Phone Call Tracking from Digital Marketing Campaigns.
About VONT Performance Digital Marketing
At VONT we believe that change is the only constant in the digital world – and that excites us. When tools and environments are constantly changing, new opportunities to help our clients achieve success are constantly arising. Each new advertising technology, social platform, or design approach allows us to improve on the results we achieve for our clients.
We believe in this idea of continual fine-tuning so much that we named our company VONT, which means to achieve exponential improvement in incremental steps. It is our core belief, and the reason why we are not simply a web design company or simply a digital advertising agency, but rather a long-term, single source partner providing a comprehensive array of web development and digital marketing capabilities.
In short, we’re here so that our clients achieve success in the ever-changing digital world. If you’d like to learn more about VONT and the work we’ve done with our client partners, visit our Work page. Or, if you have a question, contact us. We’ll get right back to you!
