July 5, 2018

Higher Ed International Student Recruitment in Times of Political Uncertainty

NOTE: This is another in a series of articles about digital marketing strategies for higher education. The current political climate has introduced uncertainty for international…
Higher Ed International Student Recruitment in Times of Political Uncertainty
July 5, 2018

[Infographic] Digital Marketing for Higher Education E-Recruiting 2016

How are colleges and universities using digital marketing for student recruiting and lead generation? VONT’s infographic below on higher education e-recruiting sums it up for…
[Infographic] Digital Marketing for Higher Education E-Recruiting 2016
July 5, 2018

[Infographic] Improve Student Recruitment

Higher education institutions face increased competition over a decreasing pool of applicants. However, colleges and universities that take advantage of digital will attract a greater…
[Infographic] Improve Student Recruitment
July 5, 2018

[Infographic] SEO for Higher Education

The latest criteria for great SEO necessitates that your content not only match the user’s query, but demonstrates engagement with your audience and receives social…
[Infographic] SEO for Higher Education
July 5, 2018

International Student Recruiting: Should it be in English?

If international student recruiting is important to your institution’s student recruitment strategy, digital marketing should be a part of your overall effort.  One of the…
International Student Recruiting: Should it be in English?
July 5, 2018

Mobile: The Biggest Tech Change Facing Higher Education Marketing

NOTE: This is another in a series of posts dedicated to digital marketing for higher education. There’s a sea of change happening in the digital…
Mobile: The Biggest Tech Change Facing Higher Education Marketing
July 5, 2018

Online Degree Program Website Pages: Centralize or Not?

Are you struggling with poor organic search rankings for your online degree programs? The culprit could be your online degree website location. When adding online…
Online Degree Program Website Pages: Centralize or Not?
July 5, 2018

PPC for Higher Education

NOTE: This is another in a series of posts dedicated to online marketing strategies for higher education. The secret of change is to focus all…
PPC for Higher Education
July 5, 2018

Higher Education Online Program Management: Outsourced or In-House?

If you’ve been outsourcing your online program management, you may be wondering whether it’s time to bring it back in-house. You’re not alone. Colleges and…
Higher Education Online Program Management: Outsourced or In-House?
July 5, 2018

The Power of CRO and PPC for Higher Education

If you’ve ever wondered about the power of Conversion Rate Optimization (CRO) and Pay-Per-Click (PPC) for higher education have we got a story for you.…
The Power of CRO and PPC for Higher Education