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July 5, 2018
Higher Ed International Student Recruitment in Times of Political Uncertainty
NOTE: This is another in a series of articles about digital marketing strategies for higher education. The current political climate has introduced uncertainty for international…
July 5, 2018
[Infographic] Digital Marketing for Higher Education E-Recruiting 2016
How are colleges and universities using digital marketing for student recruiting and lead generation? VONT’s infographic below on higher education e-recruiting sums it up for…
July 5, 2018
[Infographic] Improve Student Recruitment
Higher education institutions face increased competition over a decreasing pool of applicants. However, colleges and universities that take advantage of digital will attract a greater…
July 5, 2018
[Infographic] SEO for Higher Education
The latest criteria for great SEO necessitates that your content not only match the user’s query, but demonstrates engagement with your audience and receives social…
July 5, 2018
International Student Recruiting: Should it be in English?
If international student recruiting is important to your institution’s student recruitment strategy, digital marketing should be a part of your overall effort. One of the…
July 5, 2018
Mobile: The Biggest Tech Change Facing Higher Education Marketing
NOTE: This is another in a series of posts dedicated to digital marketing for higher education. There’s a sea of change happening in the digital…
July 5, 2018
Online Degree Program Website Pages: Centralize or Not?
Are you struggling with poor organic search rankings for your online degree programs? The culprit could be your online degree website location. When adding online…
July 5, 2018
PPC for Higher Education
NOTE: This is another in a series of posts dedicated to online marketing strategies for higher education. The secret of change is to focus all…
July 5, 2018
Higher Education Online Program Management: Outsourced or In-House?
If you’ve been outsourcing your online program management, you may be wondering whether it’s time to bring it back in-house. You’re not alone. Colleges and…
July 5, 2018
The Power of CRO and PPC for Higher Education
Digital Marketing, Enrollment Marketing, Higher Education Digital Marketing, Search Engine Marketing (SEM)
If you’ve ever wondered about the power of Conversion Rate Optimization (CRO) and Pay-Per-Click (PPC) for higher education have we got a story for you.…