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July 5, 2018
[Video] Using Digital Marketing to Improve Higher Education Yield
Digital marketing tactics can be used for lead nurturing in a variety of industries. One such area is higher education where digital marketing can be…
July 3, 2018
Three Steps to Improve Student Recruitment
Today’s colleges and universities face more competition than ever in their student recruitment and enrollment efforts. Now that the vast majority of 17- and 18-year-olds…
July 3, 2018
How to Improve Higher Education Student Yield
It’s that time of year. Acceptance letters, and the offers they hold, have either been accepted or politely declined, and higher education institutions everywhere know…
July 3, 2018
Digital Marketing for Higher Education: A Basic Plan
Note: This is the another in a series of posts dedicated to digital marketing for higher education If you’re in higher education, you know that…
July 3, 2018
[Infographic] Digital Marketing Strategies for Higher Education
If only there were a super easy, super quick way to check that you’re using all the tools of the digital world to improve your…
July 3, 2018
Conversion Rate Optimization (CRO) for Higher Education
Conversion Rate Optimization (CRO) is one of the biggest opportunities in higher education digital marketing to convert visitors into applicants and applicants into committed students.…
July 3, 2018
Why Branded Keywords for Higher Education are so Important
With above-the-fold space becoming increasingly devoted to paid promotion, ranking #1 in organic search no longer means a dominant placement on a Search Engine Results…
July 3, 2018
SEO for Higher Education
NOTE: This is another in a series of articles about web marketing for higher education. Search Engine Optimization (SEO) is an important component of any…
July 2, 2018
Quality Score in Higher Education Marketing: What it is and Why it Matters
You‘ve probably heard of it, you might even have a general idea what it is, and you’re guessing there is some kind of benefit to…
June 28, 2018
Financial Product Promotion for Community Banks and Credit Unions
For community banks and credit unions, product promotion is an important step to building a robust customer base. And a successful product promotion campaign hinges…