July 5, 2018

[Video] Using Digital Marketing to Improve Higher Education Yield

Digital marketing tactics can be used for lead nurturing in a variety of industries. One such area is higher education where digital marketing can be…
[Video] Using Digital Marketing to Improve Higher Education Yield
July 3, 2018

Three Steps to Improve Student Recruitment

Today’s colleges and universities face more competition than ever in their student recruitment and enrollment efforts. Now that the vast majority of 17- and 18-year-olds…
Three Steps to Improve Student Recruitment
July 3, 2018

How to Improve Higher Education Student Yield

It’s that time of year.  Acceptance letters, and the offers they hold, have either been accepted or politely declined, and higher education institutions everywhere know…
How to Improve Higher Education Student Yield
July 3, 2018

Digital Marketing for Higher Education: A Basic Plan

Note: This is the another in a series of posts dedicated to digital marketing for higher education If you’re in higher education, you know that…
Digital Marketing for Higher Education: A Basic Plan
July 3, 2018

[Infographic] Digital Marketing Strategies for Higher Education

If only there were a super easy, super quick way to check that you’re using all the tools of the digital world to improve your…
[Infographic] Digital Marketing Strategies for Higher Education
July 3, 2018

Conversion Rate Optimization (CRO) for Higher Education

Conversion Rate Optimization (CRO) is one of the biggest opportunities in higher education digital marketing to convert visitors into applicants and applicants into committed students.…
Conversion Rate Optimization (CRO) for Higher Education
July 3, 2018

Why Branded Keywords for Higher Education are so Important

With above-the-fold space becoming increasingly devoted to paid promotion, ranking #1 in organic search no longer means a dominant placement on a Search Engine Results…
Why Branded Keywords for Higher Education are so Important
July 3, 2018

SEO for Higher Education

NOTE: This is another in a series of articles about web marketing for higher education. Search Engine Optimization (SEO) is an important component of any…
SEO for Higher Education
July 2, 2018

Quality Score in Higher Education Marketing: What it is and Why it Matters

You‘ve probably heard of it, you might even have a general idea what it is, and you’re guessing there is some kind of benefit to…
Quality Score in Higher Education Marketing: What it is and Why it Matters
June 28, 2018

Financial Product Promotion for Community Banks and Credit Unions

For community banks and credit unions, product promotion is an important step to building a robust customer base. And a successful product promotion campaign hinges…
Financial Product Promotion for Community Banks and Credit Unions