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March 8, 2018
Healthcare Digital Marketing for Primary Care Practices: 6 Essential Tips
Gone are the days of listing your primary care practice in the Yellow Pages and waiting for the phone to ring – or even creating…
February 28, 2018
[Video] Digital Marketing for Healthcare: The Why and How
The essential problem in creating a marketing plan for healthcare based solely on traditional advertising is that people tend to only pay attention to a…
![[Video] Digital Marketing for Healthcare: The Why and How](https://www.vontweb.com/wp-content/uploads/2018/02/Kim-photo-620x340.jpg)
February 12, 2018
How to Use Social Media and Be HIPAA Compliant
Healthcare Strategist and Senior Account Executive Kim Laramy has been with Ethos and VONT since 2005. Her expertise in healthcare marketing began while “in house”…
February 12, 2018
Digital Marketing for Healthcare: Best Practices and Case Study
Note: this is the first in a series of posts dedicated to digital marketing for healthcare. Following posts will address such topics as Conversion Rate…
January 26, 2018
Digital Marketing for Healthcare: A Basic Plan
If you’re in healthcare, you know that the paths used to reach prospective patients have evolved in recent years. The changes to the healthcare industry–…
December 27, 2017
What is the Google Mobile-First Index?
Recognizing that more people access the web from mobile devices like smartphones and tablets than desktops or notebooks, Google is planning the next revolution in…
December 27, 2017
[Infographic] Preparing for Google’s Mobile-First Index
Now that internet usage on mobile devices has exceeded usage by desktops, Google is ready to switch to a mobile-first index for search results. That…
![[Infographic] Preparing for Google’s Mobile-First Index](https://www.vontweb.com/wp-content/uploads/2019/01/Mobile-First-Index-Infographic-600x340.jpg)
December 14, 2017
The Impact of Google’s Longer Snippets on SEO Strategy
You’re not going crazy. The snippets (or meta descriptions) that are now appearing on Google Search Engine Results Pages (SERPs) have indeed gotten longer. Sistrix…
December 11, 2017
Digital Marketing for Community Banks & Credit Unions: A Basic Plan
Community banks and credit unions that use the power of the digital world in their marketing efforts reap a cornucopia of benefits including loan, earnings,…
December 6, 2017
More than SEO: Great Website Optimization
Time was great website optimization meant populating your website with certain keywords in the hopes that (like laying bait) search engines would latch on to…
