211 total posts
December 6, 2017

The Importance of Phone Call Tracking from Digital Marketing Campaigns

How do you make an informed decision when you’re only working with a portion of the information pie? You don’t. A decision may be made,…
The Importance of Phone Call Tracking from Digital Marketing Campaigns
October 26, 2017

Facebook Advertising Update: Fighting Discriminatory Ads

If you’ve set up a new Facebook advertising campaign recently, you may have noticed some small but impactful changes to your targeting capabilities. In mid-September, Facebook…
Facebook Advertising Update: Fighting Discriminatory Ads
September 21, 2017

[Infographic] Digital Marketing for Financial Institutions

Any institution with goals and objectives that require marketing strategies needs a digital plan – and that includes financial institutions. Why? Because digital tactics can…
[Infographic] Digital Marketing for Financial Institutions
September 14, 2017

How to Use Flagship Content to Create Better Content Experience

Have you noticed your organic page rankings dropping over time? If so, it’s not surprising. Changes to Google algorithms have made it harder to rank,…
How to Use Flagship Content to Create Better Content Experience
September 14, 2017

The Link Between Engagement and Search Rankings

Over the past few years, Google has been tweaking its algorithms in an effort to provide users with higher quality results to their searches. Not…
The Link Between Engagement and Search Rankings
September 14, 2017

What is Site Authority as it Relates to SEO?

What is site authority? Site authority refers to a website’s ability to rank relevant content in organic search results within its market niche. It is…
What is Site Authority as it Relates to SEO?
September 14, 2017

What Does it Take to Get to #1 in Google?

Editor’s note: This blog post was originally published in May 2013 and has been updated. A common question that many business clients ask us is,…
What Does it Take to Get to #1 in Google?
September 14, 2017

[Infographic] Why Digital Video Should be in Your Future

Digital marketing is constantly changing and evolving. So, you may ask yourself, what is the next big thing and why should I think about using…
[Infographic] Why Digital Video Should be in Your Future
September 14, 2017

Here’s Why Digital Video Should Be in Your Future

Digital Marketing is always changing – and the next sea change coming your way centers around the role video plays in the digital world. In…
Here’s Why Digital Video Should Be in Your Future
September 14, 2017

How the Google Knowledge Graph Impacts SEO

You may not know it by name yet, but you’ve probably seen the Google Knowledge Graph on one of your search pages. It’s the tool…
How the Google Knowledge Graph Impacts SEO