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July 24, 2017
[Video] What is CRO?
If you’ve been asking What is CRO?, you’re not alone. CRO or Conversion Rate Optimization gets a lot of attention. For VONT president, Tom Gale,…
![[Video] What is CRO?](https://www.vontweb.com/wp-content/uploads/2019/02/tom-600x340.jpg)
July 24, 2017
Local Search Behavior and Online Advertising
Local SEO tactics and online advertising strategies will become increasingly important in 2016 and beyond for all businesses and organizations – so says VONT SEO/CRO Specialist Peter…
July 24, 2017
The New Paradigm of Search Engine Marketing – Content Investment
If a marketer from Mars landed on Earth today, read through the last few years of search engine marketing trends, and was asked to come…
July 24, 2017
[Video] The End of Curated Content on Facebook
With the advent of Facebook’s recent update to its algorithm (dubbed the Friend Zone), the use of curated content on Facebook – those great 3rd…
![[Video] The End of Curated Content on Facebook](https://www.vontweb.com/wp-content/uploads/2017/07/Curated_content_on_Facebook_photo-1-1020x560-1-620x340.jpg)
July 24, 2017
What the June 2016 Facebook Algorithm Change Means for Your Brand
We’ve said it before, and we’ll say it again, the only constant in the digital world is change. Last week, Facebook decided to shake things…
July 24, 2017
The Ins and Outs of Heat Mapping
While heat mapping has been around for decades, it’s only been in recent years that it’s become more available for mainstream business use – opening…
July 24, 2017
5 Things to Remember in Setting Up a PPC Campaign
Thinking about starting a pay-per-click (PPC) campaign (sometimes called paid search, search engine marketing or just SEM)? With its ability to create interactions that are…
July 24, 2017
8 Ways to Combine Online and Offline Marketing Efforts
Note: This article was originally published on the Ethos blog at www.ethos-marketing.com/blog. For years there has been an ongoing debate about whether online (think pay-per-click,…
July 24, 2017
The New Google SERP: How to Compete
Changes made by Google have a tendency to throw everyone – marketers and business owners alike – into a panic. And it happened again last…
July 24, 2017
Employee-Driven Design Guides New Space
It’s been a big week here at Ethos and VONT. Last Friday, we packed up our existing offices and moved a few blocks down the…
