211 total posts
October 18, 2021
Key Metrics for Tracking the Performance of Your Higher Ed Enrollment Marketing Efforts
You’ve got all of your higher ed marketing tactics in place (and if you don’t, check out our three part series on mastering the higher…
September 30, 2021
Google’s Core Web Vitals: What They Are, Why They’re Important, and How You Can Use Them to Get Ahead of the Competition
If you’re a business owner with a web presence, you know how stressful it is to increase and maintain your ranking on Google, and how…
August 31, 2021
The Benefits of Call Tracking for Marketing Success
When we’re looking for information nowadays, the first place most of us go is to our phones. Studies show that most of us prefer to…
August 26, 2021
Mastering the Higher Education Enrollment Funnel (Part 3): Yield Nurturing
There’s absolutely no doubt that every stage of the enrollment marketing funnel is important, and you’ve got to be strategic about how you address each…
July 28, 2021
Why Marketing Must Be a Part of Your Recruitment Strategy
Gearing up for a recruitment campaign requires a lot of planning and can be a stressful undertaking. Between creating and managing job postings, and screening…
June 29, 2021
Mastering the Higher Ed Enrollment Funnel (Part 2): How to Engage Your Prospective Students
So, you’ve developed your program’s core messages, you’ve got your digital ad and social campaigns running, and you’re tightening your SEO strategy, among other things.…
June 17, 2021
Is an Influencer Marketing Strategy Right for Your Higher Education Institution?
Does influencer marketing for your higher education program make sense? Influencers…they’re everywhere these days on social media. From the food you consume, to hotels you…
May 27, 2021
Google Data Studio & Google Search Console: How to Understand and Troubleshoot Organic Search Traffic Dropoffs
Let’s face it–maintaining and growing organic search traffic to your website is harder than it looks. Building, optimizing, and creating high-quality content is a huge…
May 10, 2021
6 Tips for Higher Education Digital Marketing in 2021
Tried and True Ways to Make Your Higher Ed Digital Marketing Successful Digital marketing for higher education is constantly changing as new technologies and marketing…
April 27, 2021
Mastering the Higher Ed Enrollment Funnel (Part 1): How to Build Awareness of Your Program and Capture the Right Students’ Attention
As a higher ed enrollment marketer, you know that there are lots of steps along a student’s pathway towards enrollment in your undergraduate or graduate…
