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September 5, 2019
Building an Effective Personalized Marketing Strategy
There are many tools and trends that come blazing into the marketing stratosphere practically every day, but most fade out just as fast. Marketing is…
August 29, 2019
Emerging Higher Education Digital Marketing Opportunities
With the number of students enrolled in higher education predicted to decline or remain flat for the next several years, colleges and universities face increasing…
July 23, 2019
What is a Journey-based Ad Strategy? And Why it Works
Marketers are hearing a lot about the customer journey – from the likes of Google and HubSpot especially – and know that understanding your ideal customer’s…
May 6, 2019
Is Your Bank or Credit Union Website WCAG 2.1 ADA Compliant?
Signed into law by President George H.W. Bush in 1990, many of the operational guidelines established through the Americans with Disabilities Act (ADA) have helped…
April 24, 2019
Digital Marketing Trends Outlook (2019 Edition)
Digital marketing is undergoing a rapid evolution that will continue to accelerate throughout 2019… and beyond. With SEO, social media, PPC, content marketing, and more…
April 17, 2019
8 Ways to Improve Your Email Marketing Programs Now
Take Your Email Marketing to the Next Level Do you know how well your email marketing program is performing? You probably already know that email…
March 11, 2019
When Facebook Goes All in on Privacy, What Does it Mean for Marketers?
Last Wednesday everyone’s favorite Facebook villain, Mark Zuckerberg, announced a new focus for the company – privacy. The announcement comes on the heels of Cambridge Analytica and #DeleteFacebook, among…
March 7, 2019
[Video] Promoting the Entire Community College System
At VONT, we’re using a new approach to help the community colleges in Maine. Instead of promoting each of the individual community colleges around the…
March 6, 2019
Marketing College and University Summer Programs to High School Students and Parents
As a higher education institution with a summer pre-college program, do you experience the push and pull of needing a successful summer term to meet…
February 28, 2019
Facebook Live Planning & Producing Made Easy (2019 Update)
What You Need to Know to Make Your Facebook LIVE Event a Success Facebook LIVE video made a HUGE impact in 2018 and we sure…