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February 28, 2019
[Video] Facebook LIVE Made Easy
At this point, you’ve no doubt heard about Facebook LIVE. Not only is it a great way for a brand to connect with its audience,…
![[Video] Facebook LIVE Made Easy](https://www.vontweb.com/wp-content/uploads/2019/02/Screen-Shot-2019-02-07-at-2.29.25-PM-1020x560-1-620x340.jpg)
January 23, 2019
In-Market and Custom Intent Audiences: How to Find and Target Prospects
By now, you’ve likely heard of “in-market audiences.” First released in 2014, Google says it is an effective way to “reach potential customers while they’re…
November 8, 2018
Website Optimization: The Pareto Principle & the 2-10-2 Rule
If you could get a strategic filter to pinpoint which webpages can be optimized to maximize your lead generation and revenue, wouldn’t you want that?…
October 25, 2018
How Digital Marketing Supports Event Marketing in Higher Education
Do you think that you can be doing more with your event marketing efforts when it comes to undergraduate recruitment? You’re not alone. Often, those…
October 17, 2018
How Google’s New YMYL Quality Guidelines Impact Search Visibility
Does Google have the power to know exactly what is important in a person’s life? According to a new algorithm release, they just might have…
September 6, 2018
[Video] What is Programmatic Advertising?
Total U.S. digital ad spend reached a record-setting $88 billion in 2017, according to the IAB Internet Advertising Revenue Report prepared by PwC US. That’s…
![[Video] What is Programmatic Advertising?](https://www.vontweb.com/wp-content/uploads/2018/09/What_is_Programmatic_feature_photo_copy-600x340.jpg)
August 23, 2018
5 Tools to Reach Your Behavior Change Audience Digitally
It may seem self-evident, but one of the most important steps in any successful behavior change marketing campaign is to reach the target audience. After…
August 9, 2018
How to Make Customer Inertia Work for Community Banks and Credit Unions
As a credit union or community bank marketing professional, you understand that customer inertia can work for you – or against you. With more than…
July 26, 2018
[INFOGRAPHIC] 7 Ways to Drive Sales for Developing Food and Beverage Brands
You’ve just gotten your food or beverage product onto the grocery shelves or online platform. Think the hard part’s over? Not so much. Getting your…
![[INFOGRAPHIC] 7 Ways to Drive Sales for Developing Food and Beverage Brands](https://www.vontweb.com/wp-content/uploads/2018/07/drive-sales-for-food-and-beverage-brands-620x340.jpg)
July 12, 2018
Why You Shouldn’t Focus on Keyword Rank Tracking Anymore
At VONT, we like to say that in the digital world, the only constant is change, and nowhere is that more evident than in SEO.…
